1&1 Partners with Sedo to Offer Already Registered Domains
1&1 Internet Inc., a Web host, launched a new facility on http://www.1and1.com for finding already registered domain names up for sale alongside unregistered names. The service is powered by Sedo, a marketplace for buying and selling domain names.
1&1's participation will bring registered domains to consumer and business user groups. For businesses operating in an Internet environment, investing in a memorable Web address can help drive traffic to a Web site or e-commerce venture, the companies said.
1&1's newly-launched Domain Marketplace allows the user to browse a selection of domain possibilities from unregistered names to already registered domains for sale with a set price. The registered for-sale domains are listed in addition to the unregistered domain suggestions, which are offered via DomainsBot technology. One can purchase or bid on registered domains with Sedo by clicking through directly from their 1&1 shopping cart.
“Our new Domain Marketplace feature provides an enhanced overview of available domain options,” said Oliver Mauss, CEO of 1&1 Internet Inc. “As the Internet further matures, there has never been a more relevant time to consider leveraging an already registered domain."
Sedo, trading domains in more than 21 languages globally, said it is uniquely-positioned to provide 1&1 customers to the fixed price domains listed in Sedo's marketplace of more than 14 million already registered domains.
"Sedo is pleased to extend our domain marketplace offers to 1&1 customers,” said Tim Schumacher, CEO of Sedo. "This gives 1&1 customers a greater selection of domains to choose from, and expands the audience of potential buyers for all sellers on Sedo."
A recent survey of U.S. small businesses, conducted by MaCorr Research, found that small businesses most often choose their primary domain name in haste, and believed that their choice of domain name could have been better. One-in-four businesses (28 percent) surveyed admitted to wanting improvements in either their domain name wording or suffix (e.g., .biz, .info).
"Businesses often choose their primary domain names in haste at the start of an online project,” Mauss said. “Businesses today should review all the available domain options periodically and consider the business case for investments in this area."