TwitterJobSearch Creates Real-Time, Global Job Postings
BackBy —<strong>Austin, Texas, and London — March 17</strong><br />Rounding off the buzz at this year's SXSWi is the launch of TwitterJobSearch.com, the first "smart" search engine that extracts meaning from Twitter content to create a real-time, global online resource of all jobs posted onto the platform. <br /><br />Using relevancy algorithms developed by Workhound, a U.K. job-search engine, the technology will build out into further social media channels and topics, providing semantic intelligence capabilities for social media platforms, business and consumers. <br /><br />"TwitterJobSearch is an early example of how social media search needs to evolve and signals how solid business models can be built," commented Howard Lee, CEO of Workhound. "The pronounced shift into social media and cloud computing is already changing the Internet landscape and evolving consumers' expectations. Search and social network providers are in real danger of losing their relevance and traction unless they can get this right." <br /><br />According to GigaTweet, there have been more than 1.3 billion tweets posted; yet, this wealth of raw data has previously only been searchable via keywords, trends or popularity. "If the value of Twitter is going to extend beyond one's social graph, better search tools are required," added William Fischer, director of Workhound. "By applying contextual search to billions of really quite random tweets, we're helping social networks to evolve from communication tools to become powerful publishing platforms." <br /><br />TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Getting beyond the 140-character limit, the technology also looks at biography information and crawls destination URLs to find additional information. The real-time relevancy engine and algorithms determine whether the post was a feed, re-tweet or original message, what language was used, whether the tweeter has previously posted job vacancies and how words used categorize the content. <br /><br />Additional context is added wherever possible to ensure the tweet appears in search results if it is missing vital data such as location. As an example, "Sales director London job" on search.twitter.com brings back four results, while the same search on TwitterJobSearch.com provides 6202 opportunities, while "Marketing manager New York job" provides 19 and 4122 respectively. <br /><br />This initial launch means that anyone online can now access the wealth of job opportunities posted onto Twitter, regardless of whether they are a member. There were 26,090 unique English language vacancies posted onto Twitter over the last seven-day period, which equates to around 3 percent of live vacancies. TwitterJobSearch requires no registration and is free to use. <br />
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