CompTIA Acquires Software Marketing Perspectives Conference & Expo
BackBy —<strong>Oakbrook Terrace, Ill. — Jan. 22</strong><br />The Computing Technology Industry Association (CompTIA), the leading trade association for the world’s technology industry, announced it has acquired the Software Marketing Perspectives Conference & Expo, the leading event for software company product and marketing managers.<br /> <br />CompTIA acquired the event from King Content Co. of Newton, Mass.<br /> <br />The fourth annual Software Marketing Perspectives Conference & Expo is scheduled for May 7-9 at the Santa Clara, Calif., Convention Center.<br /> <br />“The SMP event has grown into one of the most successful and popular conferences for software product managers,” said Chuck Wilson, vice president, conferences and event management, CompTIA. “The conference is known for its ‘spin-free zone,’ where vice presidents, directors, managers and other senior executive from leading software companies come together to share insights and experiences. This strong networking component meshes well with the current lineup of CompTIA conferences and events, which are recognized throughout the IT industry for their educational content and networking opportunities.”<br /> <br />“This move will enable the SMP conference to build on past successes and take advantage of growth opportunities made possible by the global reach of CompTIA,” said John P. Desmond, president, King Content. <br /> <br />The addition of the SMP conference expands CompTIA initiatives targeted at the software industry. CompTIA also offers SoftwareCEO, a resource-packed electronic newsletter and Web portal built by software executives for software executives. It is “Page One” for software industry information and education on topics such as software marketing, sales, business, pricing, financing and services.<br /> <br />Among the exhibitors scheduled to participate in this year’s Software Marketing Perspectives Conference & Expo are Autodemo, FeaturePlan (Ryma Technology Solutions), Ideascope (Orasi Software), IntelliCap, OpSource, Pragmatic Marketing, SmartSearch Marketing, Telelogic and ZIGZAG Marketing.<br />
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